Explained through clear and purposeful motion

For Skedle, I created an explanatory motion video in collaboration with March and June, under a tight deadline just one week before a major hospitality trade fair. The challenge was to clearly explain Skedle’s product while keeping the video fully readable without sound.

I was involved from the early stages, helping shape the storyboard and narrative structure. The motion video was designed as a visual guide, allowing the team on the booth to use it as a conversation starter while walking visitors through the product in real time.

Working without audio pushed the focus toward clarity, pacing, and visual logic. The result is a concise and accessible motion piece that supports live conversations and helps visitors quickly understand what Skedle does, even in a busy, noisy fair environment.