For this project, I had the opportunity to collaborate with Get In Touch and the Olympic Games. They developed an AI-powered app, integrated with WhatsApp, to enhance communication with visitors during the Games. My challenge was to capture the essence of this innovative tool and bring its emotional impact to life through visual storytelling.

My role focused on filming and motion design, where I was responsible for creating a dynamic promotional video that showcased the app’s features and its innovative use of AI to provide real-time information and updates to visitors. However, this was a true “run and gun” assignment, meaning I had very little opportunity for preparation. Everything unfolded spontaneously, and I had to adapt quickly to the circumstances while still delivering a high-quality video.

Despite the challenges, the project was a rewarding experience, showcasing the power of technology in large-scale events and allowing me to contribute to an initiative that enhances the overall visitor experience through cutting-edge communication solutions.