For our assignment, we were tasked with conceptualizing an imaginary festival and creating branding and motion graphics for it. My festival was sponsored by my favorite drink, iced tea.

My concept for BLOOM (the festival) was to bring summer to winter, providing an escape for those experiencing winter blues. In the branding, I integrated the sun as a prominent factor, along with colorful, summery shades. The festival would take place in the stunning Royal Greenhouses of Laeken.

The position of the sun in relation to you determines the direction from which the sunbeams appear in the image. Each moment of the day has its own unique color palette, which is also reflected in the position of the small sun, acting as the logo.

Created in the 2nd year Visual Design - Digital Studio.